Ticketmaster Wants to Replace Your Tickets with Your Face
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Title : Ticketmaster Wants to Replace Your Tickets with Your Face
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Title : Ticketmaster Wants to Replace Your Tickets with Your Face
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Event ticketing giant Ticketmaster has partnered with a facial recognition software developer in an effort to create a concert experience that doesn’t require a physical or digital ticket at all — just your face.
Ticketmaster parent company Live Nation has announced that they are partnering with a facial recognition company called Blink Identity, Engadget reports. According to Live Nation’s first quarter financial report, Blink Identity has developed “cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.” Blink Identity claims that they can register a users face the moment they walk past a sensor, matching the users face against their massive database in half a second.
Blink Identity’s facial recognition software is purportedly so fast that event attendees will not even have to stop walking for it to identify their face and grant them access to the venue — they simply have to walk towards the entrance and if the users face is recognized, the turnstiles or door will allow them to enter. This new form of ticketing may be convenient for some, but there has been many issues with facial recognition software in the past. Aside from issues of user privacy and the “creepy-factor” due to some users not liking the idea of having their faces scanned, often facial recognition software is simply not accurate.
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Ticketmaster parent company Live Nation has announced that they are partnering with a facial recognition company called Blink Identity, Engadget reports. According to Live Nation’s first quarter financial report, Blink Identity has developed “cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.” Blink Identity claims that they can register a users face the moment they walk past a sensor, matching the users face against their massive database in half a second.
Blink Identity’s facial recognition software is purportedly so fast that event attendees will not even have to stop walking for it to identify their face and grant them access to the venue — they simply have to walk towards the entrance and if the users face is recognized, the turnstiles or door will allow them to enter. This new form of ticketing may be convenient for some, but there has been many issues with facial recognition software in the past. Aside from issues of user privacy and the “creepy-factor” due to some users not liking the idea of having their faces scanned, often facial recognition software is simply not accurate.
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You are now reading the article Ticketmaster Wants to Replace Your Tickets with Your Face With link address https://newstoday-ok.blogspot.com/2018/05/ticketmaster-wants-to-replace-your.html