Budweiser drops to 4th most Popular Beer in US
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Title : Budweiser drops to 4th most Popular Beer in US
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Title : Budweiser drops to 4th most Popular Beer in US
link : Budweiser drops to 4th most Popular Beer in US
news-today.world | Bud Light knocked Budweiser to second place in 2001. Both beers are made by Anheuser-Busch InBev, which has its U.S. headquarters in St. Louis. Last year, A-B featured St. Louis in its Super Bowl ad, touting Budweiser’s local roots that date back to 1876.
Budweiser has grown its international sales but its U.S. sales have been declining for decades.
Anheuser-Busch’s flagship Budweiser beer now sells less than a third as much as it did in 1988, when the market was less crowded, according to Eric Shepard, the executive editor of Beer Marketer’s Insights, a trade publication focused on beer industry statistics and trends.
In response to the lower ranking, Budweiser vice president Ricardo Marques noted Budweiser’s leading position in the lager category. “Budweiser remains the leader of the classic lager segment — and continues to see consistent improvements in brand health and consideration, with consideration being the number one indicator of future sales,” Marques said in a statement to the Post-Dispatch. “Budweiser is in a strong position for the future, and we are very confident in our current plans and the year ahead of us.”
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Budweiser has grown its international sales but its U.S. sales have been declining for decades.
Anheuser-Busch’s flagship Budweiser beer now sells less than a third as much as it did in 1988, when the market was less crowded, according to Eric Shepard, the executive editor of Beer Marketer’s Insights, a trade publication focused on beer industry statistics and trends.
In response to the lower ranking, Budweiser vice president Ricardo Marques noted Budweiser’s leading position in the lager category. “Budweiser remains the leader of the classic lager segment — and continues to see consistent improvements in brand health and consideration, with consideration being the number one indicator of future sales,” Marques said in a statement to the Post-Dispatch. “Budweiser is in a strong position for the future, and we are very confident in our current plans and the year ahead of us.”
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You are now reading the article Budweiser drops to 4th most Popular Beer in US With link address https://newstoday-ok.blogspot.com/2018/01/budweiser-drops-to-4th-most-popular.html