Is Comcast's Ad Sales Killing Local Stations?
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Title : Is Comcast's Ad Sales Killing Local Stations?
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Title : Is Comcast's Ad Sales Killing Local Stations?
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news-today.world | Over the last few months, I've noticed on cable channels like A&E and Lifetime, local advertising is pretty consistent. When you watch the locals - WBOC and WMDT - you seldom see local advertising, instead we see national ads. Considering these advertisers are now able to go directly through Comcast, it makes sense to buy ad slots over a multitude of channels instead of just the two local stations.
After last month's big slamfest over FiOS dropping WBOC along with their inability to cover local news thoroughly, why do they continue on? Sure, we'll lose jobs in Salisbury but since Day's reign began, that's become common place. A few more unemployed won't really make a difference on our highways and byways as they're already clogged as it is.
WBOC and WMDT have failed to keep up with the times. For some reason, they feel their old way of doing business is still acceptable. Given what we're seeing now, they have a serious revenue problem on their hands, not to mention the fact they don't cover the local crime, business or human interest stories with any regularity or substance. Instead, they have opted to ignore anything south of the Virginia/Maryland line and chosen to concentrate their efforts on mostly Delaware news.
Why are they still around? What purpose do they ultimately serve in our area?
WBOC and WMDT have failed to keep up with the times. For some reason, they feel their old way of doing business is still acceptable. Given what we're seeing now, they have a serious revenue problem on their hands, not to mention the fact they don't cover the local crime, business or human interest stories with any regularity or substance. Instead, they have opted to ignore anything south of the Virginia/Maryland line and chosen to concentrate their efforts on mostly Delaware news.
Why are they still around? What purpose do they ultimately serve in our area?
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