Coca-Cola regains title as ‘official drink of Ocean City’
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Title : Coca-Cola regains title as ‘official drink of Ocean City’
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Title : Coca-Cola regains title as ‘official drink of Ocean City’
link : Coca-Cola regains title as ‘official drink of Ocean City’
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The ink is dry on Coca-Cola’s beverage contract with the resort and the soft drink titan is looking for future marketing possibilities now that it’s “the official soft drink of Ocean City.”
Cocoa-Cola, a resort sponsor since 2012, offered to renew a five-year contract in April. The contract mandates Coke will donate approximately $19,000 in products per year.
The company would also provide $15,000 in marketing support each year, including Coke-branded umbrellas for the Beach Patrol and volleyball nets.
Recreation and Parks Director Susan Petito said Coke would continue to support events with $15,000 annual sponsorships each year for the Swing for Youth Golf Open, the Christmas Parade and Winterfest New Year Eve party, as well as trying out some fresh ideas.
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The company would also provide $15,000 in marketing support each year, including Coke-branded umbrellas for the Beach Patrol and volleyball nets.
Recreation and Parks Director Susan Petito said Coke would continue to support events with $15,000 annual sponsorships each year for the Swing for Youth Golf Open, the Christmas Parade and Winterfest New Year Eve party, as well as trying out some fresh ideas.
More
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